Facebook wifi works best when customers discover it on their own. When a customer happens to see your wifi network, they'll naturally want to connect to it.
The best time to directly tell your customers about your free wifi is when they pull out their phone while in your location. You might say they should connect to it so they can save data. You should be wary about pushing the conversation any further, as it could come across as fishy or rude.
Displaying signs about free wifi and telling someone about it as soon as they walk through the door isn't a good call - neither is sharing about it on social media or with an email campaign. Your customers will see this approach as too upfront and gimmicky.
Maybe you want to tell everyone about Facebook wifi as soon as you have it - after all, you just made a great investment in your brand and you may want to show it off! We don't recommend that approach.
You want to be a brand people can trust. As customers are becoming more aware of marketing and privacy efforts, they are also becoming more skeptical. The more pushy you come across about free systems like Facebook wifi and social media in general, the less likely someone will engage with it.
Here are a few ways you can passively promote Facebook wifi without sounding pushy:
- Casually mention free wifi to a customer after they pull out their phone
- Promote your store's free wifi on your website's contact page
- Have a website plan? Just send us a request and we'll update this for you!
- Show that you have free wifi on your business Facebook and Google pages
Want to know if Facebook wifi is a good fit for your business? Contact us!